Top 5 Wellness Apps on iOS in the UK Q1 2023

In Q1 2023, the performance of the top five wellness apps on the iOS platform in the United Kingdom varied significantly across multiple metrics. Here's a detailed look at the trends in weekly downloads, revenue, and active users for these leading apps.

Calm experienced a notable increase in weekly revenue, peaking at around $182K in the week of January 9. Weekly downloads saw an initial rise to approximately 16K in the same week, followed by a gradual decline to about 8.6K by the end of March. Active users fluctuated, starting at 126K at the beginning of the quarter, and closing at 134K.

Headspace: Sleep & Meditation showed a strong performance in weekly revenue, reaching a high of $167K in mid-January. Downloads peaked at 11K in the first week of January, then steadily decreased to roughly 5.8K by the end of March. The app maintained a consistent number of active users, hovering around 100K throughout the quarter.

Sleep Cycle - Tracker & Sounds had more modest revenue gains, with weekly revenue reaching its highest at $29K in early January. Downloads began at 15K in late December but dropped to around 4K by the end of March. Active users remained relatively stable, fluctuating around 145K for most of the quarter.

Breeze: Mental Health saw a steady increase in weekly revenue, peaking at $25K at the end of January. Downloads hit a high of 26K in early January but plummeted to below 300 by the end of March. Active users followed a similar trend, starting at 31K in late December and ending at 17K in March.

ShutEye®: Sleep Tracker, Sound demonstrated significant growth in weekly revenue, reaching $34K in mid-March. Downloads peaked at 21K in early March and remained strong, ending the quarter at 10K. Active users increased substantially, beginning at 10K in late December and rising to 25K by early March.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower.